16 pages, Boulder, Colorado, USA
Together, we can transform the world
This campaign was designed to win new donors and inspire existing donors to give more money.
This was a direct mail brochure with 15 pages, mailed insode a # 10 envelope. The campaign with the headline: Creating a clean, prosperous, and secure energy future consisted of a letter, an HTML e-mail, website pages on our own website as well as Facebook and Twitter ads.
The cover design showed an illustration of how Rocky Mountain Institute creates change. Each color symbolized an area of RMI’s work: green for transportation, blue for buildings, red for industry and yellow for electricity.
Having our target audience and easy navigation in mind, the colors and icons make it easy to navigate through the brochure and pave the way to understanding how RMI drives change.
The simple setup and design helps new donors to connect with RMI’s content. The images make the content more engaging and this campaign successfully won new donors.