I always look at my target audience first and analyze what would visually attract them. I research the market and make sure I create the best possible design, combining the most creative look and feel with the best function, for what the client is trying to achieve. I also use this approach, including the principles of design, for the way I art direct.
I bring variety to your team. I have agency experience as well as in-house client side experience through working in Asia, Australia, America and Europe. I understand how culture can influence design needs and how to use this knowledge to create outstanding brochures, reports, magazines and digital and animated design for you and your client.