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Rocky Mountain Institute Advertising Campaign

RMI Brand Posters

Campaign created for the city of Aspen

Date

February 2014

Category
Branding, Campaigns, Posters
About This Project

Rocky Mountain Institutes vision is a world thriving, verdant, and secure, for all, for ever. RMI’s mission is to drive the efficient and restorative use of resources.

RMI’s approach is to focus on unlocking market-based solutions that can be replicated and implemented now. With philanthropic support, RMI convenes and collaborates with diverse partners—business, government, academic, nonprofit, philanthropic, and military—to accelerate and scale solutions that tackle the toughest long-term problems.

The city of ASPEN approached us to create posters which are promoting the work of Rocky Mountain Institute. The use of large Typography makes the posters visually intriguing and the added photography engaging. The posters are designed to provoke interest in bypassing people.