With the theme: Further, Faster, Together, this donor facing annual report is telling the story of: Achieving impact together. We chose to visualize RMI’s partnership with donors in shape of a DNA strand, RMI shown in blue circles (logo shape) and faces of donors and potential donors shown inside the circles of the second strand. To emphasize the dynamic nature of this relationship we added lots more moving strands in the background. The connection of the two elements in shape of a line which connects two dots is consistently used throughout the report for headline treatments. The DNA makes up the navigation system on the top right hand side and is a consistent element of the report. Each major article is supported by a timeline which has also been created out of a DNA shape to emphasize the theme. This annual report also announces for the very first time the upcoming merger of Rocky Mountain Institute and Carbon War Room. Both new logos will be standing side by side underlined with Further, Faster, Together Tagline. We chose to use large engaging photography and font highlight colors to compliment each image. This annual report was printed with a quantity of 3500 and very well received.
Rocky Mountain Institute, Quantity 3500, size 7 x 11, Stock 100# Cougar Opaque, 80# Cougar Opaque, 40 page plus cover